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Business: A Changing World, 4/e
O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University

Managing Information Technology and E-Business

Cybertrek

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Cybertrek 1

Google.com is a useful site for research/information purposes. Visit the site and do a search on a topic of interest to you.

1. How many sites were returned by the search engine?

2. How long (in seconds) did the search take?

3. Is there a way you could narrow your search to get information that is more useful to you?

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Cybertrek 2

Your textbook described the use of "cookies" and their relationship to privacy concerns. Visit Cookie Central and answer the questions below.

1. Briefly summarize the cookie concept as explained at Cookie Central.

2. Visit two of the privacy links on the site and explain how the two organizations you chose are trying to ensure privacy.

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Cybertrek 3

TRUSTe was noted in your textbook as an organization that promotes global trust in Internet technology. Visit the site and answer the questions.

1. What steps should a consumer take to file a complaint with TRUSTe?

2. Check under the site's "FAQs" for consumers and answer these questions:

a. How does the TRUSTe trustmark protect consumer privacy?

b. Can a Web site pirate the TRUSTe trustmark?





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