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Business: A Changing World, 4/e
O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University

Organization, Teamwork, and Communication

Internet Exercises

1. Organizing for Global Success

Instructions

Follow one of the company links below. While visiting the corporate Web site, learn more about their products, markets, and customers. This information is sometimes contained in company annual reports.

Johnson & Johnson http://www.johnsonandjohnson.com

Motorola http://www.mot.com

Goodyear http://www.goodyear.com

Caterpillar http://www.cat.com

Rubbermaid http://www.rubbermaid.com

Using information from the company Web site, answer the following questions for the company you selected:

  1. How many different types of products does the company produce?

  2. In how many countries or regions does the company sell its products?

  3. Describe the different customer groups the company has defined.

  4. How many divisions does the company have?

  5. What seems to be the primary basis for the current organizational structure: functions, products, geography, or customer groups? Explain.

2. Emphasizing Corporate Culture

Instructions

Organizational culture is very important for any company. Follow each of the company links below to learn as much about the company and its culture as possible.

Peoplesoft http://www.peoplesoft.com

Oakley http://www.oakley.com

Using what you learned from the corporate Web sites, respond to the following questions:

  1. What products or services does each company provide?

  2. Describe your impressions of each company's corporate culture.

  3. For each company, does the culture seem consistent with success in providing its products or services? Explain why or why not.

  4. Visit the Web site of Playfair Inc., an international consulting firm. Some of their clients include FedEx, Dupont, AT&T, and Charles Schwab. Describe some reasons why this firm might be valuable to a company. Would Oakley be likely to hire them? Explain why or why not.

    Playfair Inc. http://www.playfair.com





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