| New Products Management, 7/e C. Merle Crawford,
Emeritus, University of Michigan C. Anthony DiBenedetto,
Temple University
Table of ContentsPart I Overview and Opportunity Identification/Selection - Chapter 1 The Menu
- Chapter 2 The New Products Process
- Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products
Part II Concept Generation- Chapter 4 Preparation and Alternatives
- Chapter 5 Problem-Based Ideation
- Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping
- Chapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
Part III Concept/Project Evaluation- Chapter 8 The Concept Evaluation System
- Chapter 9 Concept Testing
- Chapter 10 The Full Screen
- Chapter 11 Sales Forecasting and Financial Analysis
- Chapter 12 Product Protocol
Part IV Development- Chapter 13 Design
- Chapter 14 Development Team Management
- Chapter 15 Special Issues in Development
- Chapter 16 Product Use Testing
Part V Launch- Chapter 17 Strategic Launch Planning
- Chapter 18 Implementation of the Strategic Plan
- Chapter 19 Market Testing: Pseudo Sales Methods
- Chapter 20 Market Testing Continued: Controlled Sales and Full Sale
- Chapter 21 Launch Management
- Chapter 22 Public Policy Issues
Bibliography
- Appendix A Sources of Ideas Already Generated
- Appendix B Other Techniques of Concept Generation
- Appendix C Small Idea Stimulator Checklist
- Appendix D The Marketing Plan
- Appendix E Guidelines for Evaluating a New Products Program
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