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Multiple Choice
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1

In his division of communication theory, Griffin divides the field into ___ different traditions.
A)5
B)6
C)7
D)8
2

Which of the traditions of communication research most closely resembles the objective perspective?
A)The rhetorical tradition
B)The semiotic tradition
C)The socio-psychological tradition
D)The cybernetic tradition
3

The ____________________ tradition is concerned with effectiveness and implications of public address.
A)rhetorical
B)socio-cultural
C)socio-psychological
D)cybernetic
4

One of the main elements missing from the Shannon-Weaver model of communication is
A)the influence of culture.
B)a feedback loop.
C)the context in which the communication occurs.
D)all of the above
5

Based on Griffin's discussion of the semiotic tradition, which of the following is true?
A)A sign is anything that can stand for something else.
B)The relationship between the symbol and the referent is literal.
C)Claude Shannon invented the semantic triangle to explain language.
D)None of the above
6

The Sapir-Whorf hypothesis is associated with which of Griffin's seven traditions?
A)Critical
B)Rhetorical
C)Phenomenological
D)Socio-Cultural
7

Which tradition is based on the assumption that history is based on an imbalance of power creating repetitive cycles of "haves" and "have nots?"
A)Phenomenological
B)Critical
C)Socio-psychological
D)Rhetorical
8

Based on Carl Rogers' theory, which term refers to the match between an individual's inner feelings and outer display?
A)empathic understanding
B)congruence
C)unconditional positive regard
D)suffering
9

Which researcher(s) does Griffin credit with creating the semantic triangle inside the semiotic tradition?
A)Ogden and Richards
B)Shannon and Weaver
C)Rogers
D)Burke
10

The communication discipline is concerned with ethical behavior. Thus a principle that is based on advocating truthfulness, accuracy, honesty and reason centers on
A)the good or bad results communication produces.
B)the character of the communicators.
C)the rightness or wrongness of communication.
D)all of the above
11

Because critical theorists are focused on correcting power imbalances in society, which of the following statements would they be in favor of?
A)Language that perpetuates power imbalances should be eliminated.
B)The mass media often dulls people's sensitivity to repression and is therefore problematic.
C)Accepting scientific findings without questioning them is a mistake.
D)All of the above.
12

The Bell Laboratories model to explain communication is associated with which of Griffin's seven traditions?
A)Rhetorical
B)Phenomenological
C)Socio-cultural
D)Cybernetic
13

Based on Griffin's description of the rhetorical tradition, which of the following is true?
A)Rhetoric is more of a science than an art.
B)Oral public persuasion has been more focused on males than females.
C)Public rhetoric is not an effective way to solve problems in a democratic system.
D)All of the above.
14

The critical tradition stems from a desire to test the ideas of
A)Karl Marx.
B)Carl Rogers.
C)Claude Shannon.
D)Ferdinand de Saussere.
15

Based on Carl Hovland's research at Yale University, which of the following is true?
A)Messages from high-credibility sources produced larger shifts in opinion compared to the same message from a low-credibility source.
B)There are two main types of credibility.
C)The characteristics of the audience can affect the persuasiveness of a message as much as the content.
D)All of the above.
16

The cybernetic tradition believes there are communication truths that can be discovered by systematic observation.
A)True
B)False
17

The rhetorical tradition is focused on the study of signs.
A)True
B)False
18

According to Ogden and Richards' Triangle of Meaning, the relationship between the symbol and the referent is arbitrary making the process of communication more difficult.
A)True
B)False
19

The socio-cultural tradition attempts to understand everyday life from the standpoint of the person who is living it.
A)True
B)False
20

The phenomenonological tradition attempts to understand everyday life from the standpoint of the person who is living it.
A)True
B)False





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