Critical Theory of Communication Approach to Organizations

To view this video excerpt, insert the Conversations with Communication Theorists Student CD-ROM that accompanies A First Look at Communication Theory textbook.

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"A lot of managers talk about ‘thinking out of the box,' but they don't understand the communication process by which that happens. You do not think out of the box by commanding the box! You think out of the box precisely by bringing ideas together that don't allow dominant ideas to continue to dominate."