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Multiple Choice
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1

The theorist associated with cultivation theory is
A)Stuart Hall.
B)George Gerbner.
C)Marshall McLuhan.
D)Donald Combs.
2

Gerbner believes that TV is important to study because
A)it is an important source of entertainment for teens and young adults.
B)it gives us a sense of what is right.
C)it has turned the world into a global village.
D)none of the above
3

Gerbner argues that more than anything else people see and are most impacted by
A)sex.
B)money.
C)purchasing products.
D)violence.
4

Studying TV for the past two decades shows that portrayals of violence have
A)stayed about the same.
B)sharply increased.
C)sharply decreased.
D)moderately increased.
5

Gerbner reports that roughly ____ of primetime programs contain actual or threatened violence.
A)30 percent
B)50 percent
C)75 percent
D)80 percent
6

Gerbner reports that dramas that include violence show ___ traumatic events per viewing hour.
A)three
B)five
C)seven
D)ten
7

By the time the typical viewer graduates from high school, Gerbner predicts that he/she will have seen how many deaths?
A)7,000
B)10,000
C)13,000
D)15,000
8

Of the age groups below, which is likely to be harmed more often on TV?
A)teens
B)young adults
C)middle aged adults
D)senior citizens
9

Which one of the following groups is victimized more often on TV?
A)Blacks
B)Hispanics
C)Asians
D)a and b
10

Gerbner's studies involve light viewers. This means people watch
A)less than one hour per day.
B)no more than one hour per day.
C)no more than two hours per day.
D)no more than three hours per day.
11

Gerbner labels heavy viewers as those who watch
A)more than two hours per day.
B)more than three hours per day.
C)four or more hours per day.
D)none of the above
12

Heavy viewers make up about what percentage of the population?
A)25%
B)45%
C)60%
D)70%
13

People who watch between two and four hours of TV per day make up ___ percent of the population.
A)25
B)40
C)50
D)60
14

Gerbner's findings demonstrate that heavy viewers are likely to
A)think that violent crime is more likely to happen to them than is actually the case.
B)believe that police officers draw their weapons more often than is the case.
C)have an increased distrust of other people in general.
D)all of the above
15

Gerbner believes that when people are constantly exposed to the same images on TV they develop a common outlook that he calls
A)narrowcasting.
B)mainstreaming.
C)resonance.
D)none of the above
16

Gerbner believes that the Internet is the dominant shaping force in society.
A)True
B)False
17

Gerbner notes that the percentage of primetime programs that contain actual or threatened violence is as high as 80 percent.
A)True
B)False
18

For Gerbner a heavy TV viewer is one who watches at least fours a day.
A)True
B)False
19

Gerbner found that people who are heavy TV viewers overestimate violence by at least 10 times what it actually is.
A)True
B)False
20

Gerbner believes that heavy viewers create a unified community of paranoid citizens, a process he calls culturation differential.
A)True
B)False





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