Managerial Economics and Business Strategy, 4/e Michael Baye,
Indiana University - Bloomington
Pricing Strategies for Firms with Market Power
Chapter OutlineHeadline: Mickey Mouse Lets You Ride "For Free" at Disney World - Introduction
- Basic Pricing Strategies
- Review of the Basic Rule of Profit Maximization
- A Simple Pricing Rule for Monopoly and Monopolistic Competition
- A Simple Pricing Rule for Cournot Oligopoly
- Strategies that Yield Even Greater Profits
- Extracting Surplus from Consumers
- Price Discrimination
- Two-Part Pricing
- Block Pricing
- Commodity Bundling
- Pricing Strategies for Special Cost and Demand Structures
- Peak-Load Pricing
- Cross Subsidies
- Transfer Pricing
- Pricing Strategies in Markets with Intense Price Competition
- Price Matching
- Inducing Brand Loyalty
- Randomized Pricing
- Answering the Headline
- Summary
- Key Terms and Concepts
- Conceptual and Computational Questions
- Problems and Applications
- Selected Readings
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