Managerial Economics and Business Strategy, 4/e Michael Baye,
Indiana University - Bloomington
Advanced Topics in Business Strategy
Chapter OutlineHeadline: Barkley and Sharpe to Announce Plans at Trade Show - Introduction
- Limit Pricing to Prevent Entry
- Theoretical Basis for Limit Pricing
- Limit Pricing May Fail to Deter Entry
- Linking the Pre-Entry Price to Post-Entry Profits
- Commitment Mechanisms
- Learning Curve Effects
- Incomplete Information
- Reputation Effects
- Dynamic Considerations
- Predatory Pricing to Lessen Competition
- Raising Rivals’ Costs to Lessen Competition
- Strategies Involving Marginal Cost
- Strategies Involving Fixed Costs
- Strategies for Vertically Integrated Firms
- Vertical Foreclosure
- The Price-Cost Squeeze
- Price Discrimination as a Strategic Tool
- Changing the Timing of Decisions or the Order of Moves
- First-Mover Advantages
- Second-Mover Advantages
- Penetration Pricing to Overcome Network Effects
- What is a Network?
- Network Externalities
- First-Mover Advantages Due to Consumer Lock-in
- Using Penetration Pricing to "Change the Game"
- Answering the Headline
- Summary
- Key Terms and Concepts
- Conceptual and Computational Questions
- Problems and Applications
- Selected Readings
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