| Managerial Economics and Business Strategy, 4/e Michael Baye,
Indiana University - Bloomington
The Nature of Industry
Chapter OutlineHeadline: Microsoft Puts Halt to Intuit Merger - Introduction
- Market Structure
- Firm Size
- Industry Concentration
- Measures of Industry Concentration
- The Concentration of U.S. Industry
- Limitations of Concentration Measures
- Global Markets
- National, Regional, and Local Markets
- Industry Definitions and Product Classes
- Technology
- Demand and Market Conditions
- Potential for Entry
- Conduct
- Pricing Behavior
- Integration and Merger Activity
- Vertical Integration
- Horizontal Integration
- Conglomerate Mergers
- Trends in Mergers, Takeovers, and Acquisitions
- Research and Development
- Advertising
- Performance
- Profits
- Social Welfare
- The Structure-Conduct-Performance Paradigm
- The Causal View
- The Feedback Critique
- Overview of the Remainder of the Book
- Perfect Competition
- Monopoly
- Monopolistic Competition
- Oligopoly
- Answering the Headline
- Summary
- Key Terms and Concepts
- Conceptual and Computational Questions
- Problems and Applications
- Selected Readings
- Appendix: Data Sources for Managers
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