(See related pages)
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| I. Define persuasion and the general features of the message-learning approach to understanding attitude change. |
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| II. Describe the important features of the cognitive-response approach to understanding attitude change, emphasizing the elaboration likelihood model. |
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| III. List and describe factors that influence the credibility of a source in persuasive communications. |
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| IV. List and explain the factors that influence the attractiveness of a persuasive source and how they affect persuasiveness. |
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| V. List and explain the six message variables and how they influence the effectiveness of persuasive communication. |
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| VI. List and explain two channel variables and how they influence the effectiveness of a persuasive communication. |
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| VII. Understand the situational effectiveness of powerful vs. powerless speech and the role of gender in the use of these stylistics. |
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| VIII. List and explain the audience variables and how they influence the effectiveness of a persuasive communication. |
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| IX. Describe how the self is involved in persuasion, being aware of the approaches, effectiveness, and limitations. |