Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media, 5/e
Joseph R. Dominick,
University of Georgia Fritz Messere,
State University of New York - Oswego Barry L. Sherman,
Deceased
ISBN: 0072493836 Copyright year: 2004
Table of Contents
Part I: Foundations Introduction
1: History of Broadcast Media
2: History of Cable, Home Video, and the Internet
3: Audio and Video Technology
Part II: How It Is
4: Radio Today
5: Broadcast and Cable TV Today
6: The Internet and New Media
Part III: How It's Done
7: The Business of Broadcasting and Cable
8: Radio Programming
9: TV Programming
Part IV: How It's Controlled
10: Rules and Regulations
11: Self-Regulation and Ethics
Part V: What It Does
12: Ratings and Audience Feedback
13: Effects
14: The International Scene
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