HelpFeedback
Dominick
Information Center
Table of Contents
About the Authors
Book Preface
What's New
Supplements
Broadcasting PowerWeb


Student Edition
Instructor Edition
Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media, 5/e

Joseph R. Dominick, University of Georgia
Fritz Messere, State University of New York - Oswego
Barry L. Sherman, Deceased

ISBN: 0072493836
Copyright year: 2004

Table of Contents



Part I: Foundations Introduction
1: History of Broadcast Media
2: History of Cable, Home Video, and the Internet
3: Audio and Video Technology

Part II: How It Is
4: Radio Today
5: Broadcast and Cable TV Today
6: The Internet and New Media

Part III: How It's Done
7: The Business of Broadcasting and Cable
8: Radio Programming
9: TV Programming

Part IV: How It's Controlled
10: Rules and Regulations
11: Self-Regulation and Ethics

Part V: What It Does
12: Ratings and Audience Feedback
13: Effects
14: The International Scene
Book Cover Photo

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.