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1 | |
According to our authors, which of the following describes radio today? |
| | A) | Competition |
| | B) | Consolidation |
| | C) | Control |
| | D) | All of the above |
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2 | |
Radio is the most competitive of all the contemporary mass media. |
| | A) | True |
| | B) | False |
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3 | |
Radio represents approximately what proportion of the advertising revenue pie? |
| | A) | 9% |
| | B) | 20% |
| | C) | 23% |
| | D) | 27% |
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4 | |
According to your book, there are approximately __________ radio stations in the United States. |
| | A) | 4600 |
| | B) | 6,800 |
| | C) | 1,300 |
| | D) | 15,500 |
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5 | |
Generally, FM listeners outnumber AM listeners by a ____________ ratio. |
| | A) | Two to one |
| | B) | Four to one |
| | C) | Eight to one |
| | D) | Twelve to one |
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6 | |
Today most radio stations are owned by small businesses and individual owners. |
| | A) | True |
| | B) | False |
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7 | |
Generally the trend in radio ownership reflects: |
| | A) | Small owners operating AM/ FM combination stations |
| | B) | Small owners operating either individual FM or powerful AM stations in major markets |
| | C) | Large owners operating multiple stations in the largest markets |
| | D) | Large owners operating multiple stations in most major radio markets |
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8 | |
The power of radio group owners is measured by: |
| | A) | The number of stations owned by the group |
| | B) | How much advertising the group amasses |
| | C) | Both a and b |
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9 | |
The arrangement that permits one station or group to control programming, operations and sales of additional radio stations in a market is called: |
| | A) | A lease management agreement |
| | B) | A local market agreement |
| | C) | By both of the above |
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10 | |
Radio management identifies a target audience by |
| | A) | Its age |
| | B) | Its gender |
| | C) | Music preferences |
| | D) | Lifestyles |
| | E) | All of the above |
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11 | |
Which of the following is the top or most popular radio format according to your book? |
| | A) | Country |
| | B) | Jazz |
| | C) | News / talk |
| | D) | Oldies |
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12 | |
Which of the following formats is most likely to attract the audience most in demand by advertisers? |
| | A) | Country |
| | B) | Oldies |
| | C) | Adult contemporary |
| | D) | Religious |
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13 | |
Which of the following characteristics are not typical of contemporary hit radio (CHR)? |
| | A) | The songs played are the top songs on the charts in record sales |
| | B) | The songs play again in a fast rotation |
| | C) | Disc jockeys are assertive, high-energy personalities |
| | D) | Songs tend to be slower, down-tempo |
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14 | |
According to your book, a spate of new popular artists have helped propel CHR's rebound in recent years. |
| | A) | True |
| | B) | False |
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15 | |
The format most heavily targeted to male listeners is: |
| | A) | Adult contemporary |
| | B) | Oldies |
| | C) | Album rock |
| | D) | Easy listening/beautiful music |
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16 | |
Generally radio stations known as Public Radio Stations are also known as |
| | A) | CPB stations affiliated with National Public Radio |
| | B) | College radio stations |
| | C) | Low-power stations |
| | D) | Commercial stations |
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17 | |
According to your book, the satellite radio may become successful because: |
| | A) | It sounds better than AM or FM radio |
| | B) | The diversity of satellite programming is greater than AM or FM radio |
| | C) | It can offer programs that appeal to specific audiences |
| | D) | All of the above |
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18 | |
The department responsible for placing advertising on the station in accordance with the specifics of the contracts signed with the advertisers is: |
| | A) | Operations |
| | B) | Sales |
| | C) | Programming |
| | D) | Engineering |
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19 | |
Traditionally, the route up the corporate ladder into the management of radio stations starts in: |
| | A) | Sales |
| | B) | Programming |
| | C) | Operations |
| | D) | Engineering |
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20 | |
Overall the average salary in the radio industry is: |
| | A) | High |
| | B) | Low |
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21 | |
Generally, the better paying jobs in radio are: |
| | A) | Sales |
| | B) | News |
| | C) | Programming |
| | D) | Engineering |
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