 |
1 | |
According to A.C.Nielsen, the average American home has the TV set on more than: |
| | A) | 4 hours per day |
| | B) | 7 hours per day |
| | C) | 9 hours per day |
| | D) | 11 hours per day |
|
|
2 | |
The typical household today receives approximately _______ channels of programming. |
| | A) | 12 |
| | B) | 25 |
| | C) | 64 |
| | D) | 80 |
|
|
3 | |
Commercial stations outnumber noncommercial stations approximately three to one. |
| | A) | true |
| | B) | false |
|
|
4 | |
Preferred channels for broadcasters have historically been assigned to the ______ band. |
| | A) | UHF |
| | B) | VHF |
|
|
5 | |
Television network viewing decreased substantially between 1978 and 1998. |
| | A) | true |
| | B) | false |
|
|
6 | |
Fox network started in 1986 by filling the week's television schedule with new programming every night. |
| | A) | true |
| | B) | false |
|
|
7 | |
'Star Trek: Voyager' debuted in January 1995 on which television network? |
| | A) | NBC |
| | B) | FOX |
| | C) | UPN |
| | D) | ABC |
|
|
8 | |
Pax TV started programming in Fall 1998 by scheduling television shows that appealed primarily to: |
| | A) | urban black viewers |
| | B) | teenager viewers |
| | C) | older, more conservative viewers |
| | D) | middle-class yuppie viewers |
|
|
9 | |
According to your book, the combined revenue of the seven television networks in 2002 was approximately; |
| | A) | $5 billion |
| | B) | $12 billion |
| | C) | $18 billion |
| | D) | $25 billion |
|
|
10 | |
Generally ___________ make more money than all other television stations. |
| | A) | network owned and operated stations |
| | B) | 'big four' network affiliates |
| | C) | WB, UPN and Pax affiliates |
| | D) | independent stations |
|
|
11 | |
Owned and operated stations usually do not lead their markets with local news coverage. |
| | A) | true |
| | B) | false |
|
|
12 | |
By far, the smallest number of television stations are |
| | A) | owned and operated stations |
| | B) | independent stations |
| | C) | network affiliates |
|
|
13 | |
Typical ratings for public television stations hover around: |
| | A) | 2% of the homes in the United States |
| | B) | 5% of the homes in the United States |
| | C) | 10% of the homes in the United States |
| | D) | 12% of the homes in the United States |
|
|
14 | |
According to your book, the majority of LPTV stations are located mainly in rural areas of the country. |
| | A) | true |
| | B) | false |
|
|
15 | |
In 2002, television group owners could own: |
| | A) | no more than 12 stations |
| | B) | up to 50 stations |
| | C) | as many stations as they like |
| | D) | as many stations as long as the number of U. S. homes did not exceed 35% |
|
|
16 | |
Basic cable services generally include all of the following except: |
| | A) | local and regional broadcast signals |
| | B) | pay -per-view services |
| | C) | advertiser supported cable services |
|
|
17 | |
Your authors compare the cable television programming to something like a shopping mall. |
| | A) | true |
| | B) | false |
|
|
18 | |
The ratio of subscriber households to the number of homes passed is called the cable system's basic penetration. |
| | A) | true |
| | B) | false |
|
|
19 | |
The pay cable service with the highest subscription rate is: |
| | A) | Showtime |
| | B) | Cinemax |
| | C) | HBO |
| | D) | Encore |
|
|
20 | |
Out of the 100 million homes in the United States, the percentage of homes that are passed by cable is close to: |
| | A) | 50 % |
| | B) | 78 % |
| | C) | 86 % |
| | D) | 97 % |
|
|
21 | |
Generally the most profitable customer for a cable operator is the |
| | A) | basic cable household |
| | B) | pay-per-view household |
| | C) | multipay household |
| | D) | pay household |
|
|
22 | |
Generally speaking, most cable franchises are owned by: |
| | A) | single-system operators |
| | B) | cable system operators |
| | C) | multiple-system operators |
| | D) | telephone companies |
|
|
23 | |
Today cable systems trade for |
| | A) | approximately $400 - $600 per subscriber |
| | B) | approximately $600 - $800 per subscriber |
| | C) | approximately $1000 - $1200 per subscriber |
| | D) | approximately $2000 - $ 2500 per subscriber |
|
|
24 | |
As of 2003, DBS had approximately ______ million subscribers. |
| | A) | 5 |
| | B) | 10 |
| | C) | 15 |
| | D) | 20 |
|
|
25 | |
According to your book, televisions stations with strong ______ departments are viewed more favorably in the communities they serve. |
| | A) | programming |
| | B) | sports |
| | C) | news |
|