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1 | |
The original NAB codes for radio and television covered programming but not advertising practices |
| | A) | true |
| | B) | false |
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2 | |
The NAB code was discontinued because |
| | A) | Fewer than half of all television stations subscribed to the Code |
| | B) | Television executives felt the code was out of date |
| | C) | The Department of Justice filed an antitrust suit against the NAB |
| | D) | The FCC ordered the NAB to enforce the code with all member stations |
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3 | |
Today the NAB encourages member stations to adopt a voluntary programming principles standard. |
| | A) | True |
| | B) | False |
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4 | |
The new NAB principles are concerned with which of the following areas listed below? |
| | A) | Children's television |
| | B) | Indecency and obscenity |
| | C) | Violence and drug abuse |
| | D) | All of the above are areas outlined in the programming principles |
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5 | |
Citing the First Amendment, the NAB has resisted any effort to resurrect a mandatory broadcasting code. |
| | A) | True |
| | B) | False |
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6 | |
While the NAB code is voluntary, the Society of Professional Journalists still have a code of ethics that covers all media, including broadcasting. |
| | A) | True |
| | B) | False |
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7 | |
According to your book, station or company codes of conduct tend to be proscriptive in nature and narrow in focus. |
| | A) | True |
| | B) | False |
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8 | |
The purpose of the network departments of standards and practices is to |
| | A) | Ensure that programs don't offend advertisers |
| | B) | Ensure that programs don't offend affiliates |
| | C) | Ensure that programs don't offend audiences |
| | D) | All of the above |
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9 | |
According to your book, liberalization of television standards began with |
| | A) | I Dream of Jeannie and the Dick Van Dyke Shows |
| | B) | All In The Family and Maude |
| | C) | Dynasty and Knots Landing |
| | D) | The Simpsons and Friends |
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10 | |
The 1990s saw networks refuse to loosen standards and restrictions on language , provocative dress, and sexual themes. |
| | A) | True |
| | B) | False |
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11 | |
Premium cable channels and over-the-air television networks have the same standards and programming requirements under federal law. |
| | A) | True |
| | B) | False |
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12 | |
Most local broadcasters have standards and practices departments to scrutinize local programming. |
| | A) | True |
| | B) | False |
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13 | |
Generally speaking, talk radio has ______ latitude to discuss controversial issues than other radio formats. |
| | A) | More |
| | B) | Less |
| | C) | About the same |
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14 | |
According to our book, the result of placing the v-chip in television sets has been which of the following: |
| | A) | Most parents have begun using the v-chip programming option |
| | B) | Parents have more awareness of the rating system |
| | C) | Most advertisers do not purchase time on programs with violence ratings |
| | D) | Programming has become less risque and coarse |
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15 | |
The V-chip works in concert with program ratings based on mandatory standards set by the FCC for broadcasters and cablecasters. |
| | A) | True |
| | B) | False |
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16 | |
With the V-chip, parents can program the chip to block out content that they judge to be inappropriate for their children. |
| | A) | True |
| | B) | False |
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17 | |
In addition to acting as a spokesperson and lobbying group, the National Association of Broadcasters designs public service campaigns for broadcaster to air. |
| | A) | True |
| | B) | False |
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18 | |
The industry organization that deals with consumer complaints regarding deceptive television commercials is |
| | A) | The National Association of Broadcasters |
| | B) | The National Cable Television Association |
| | C) | The National Advertising Division of the Better Business Bureau |
| | D) | The Federal Trade Commission |
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19 | |
Citizen's groups tend to be most vocal about which of the following issues? |
| | A) | Portrayal of minorities on television |
| | B) | Presentation of sex and violence |
| | C) | Children's programming |
| | D) | All of the above |
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20 | |
The ethical theories that spells out duties that are morally required of all of us is said to be: |
| | A) | Theological |
| | B) | Teleological |
| | C) | Deontological |
| | D) | Philosophical |
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21 | |
______________ holds that a person should act in a way that produces the greatest possible ratio of good over evil. |
| | A) | Moralism |
| | B) | Utilitarianism |
| | C) | Egoism |
| | D) | The Golden Mean |
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22 | |
The theory that strives for moderation, temperance, and equilibrium is called |
| | A) | Categorical imperative |
| | B) | Egoism |
| | C) | The golden mean |
| | D) | Situational ethics |
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23 | |
When a person does something based on his or her background according to the disciplines of society and its customs that person follows a ______________ theory. |
| | A) | Cultural ethics |
| | B) | Situational ethics |
| | C) | Doing ethics |
| | D) | None of the above |
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