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1 | |
Which of the following is not one of the main social scientific methods discussed in your book? |
| | A) | the experimental method |
| | B) | the survey method |
| | C) | content analysis |
| | D) | all of the above were discussed |
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2 | |
These types of experiments are best in allowing researcher to make statements about cause and effect. |
| | A) | field experiments |
| | B) | laboratory experiments |
| | C) | surveys |
| | D) | panel studies |
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3 | |
Surveys that are done over a period of time are called |
| | A) | a trend study |
| | B) | a panel study |
| | C) | a longitudinal study |
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4 | |
These studies are useful in defining media stereotypes and establishing a gauge of the amount of television violence. |
| | A) | panel studies |
| | B) | laboratory experiments |
| | C) | content analysis studies |
| | D) | field experiments |
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5 | |
Early theories of media effects |
| | A) | held that media could have very specific, but limited effects on people |
| | B) | held that media alone cannot cause specific audience effects |
| | C) | held that media worked in a series of steps, passing from opinion leaders to the general population |
| | D) | held the premise that media would 'shoot' beliefs into people's minds |
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6 | |
Limited-effects theory suggests |
| | A) | that the effects of the hypodermic needle are immediate but limited |
| | B) | that mass communication alone does not ordinarily cause audience effects but functions primarily to reinforce existing conditions |
| | C) | that there are circumstances under which specific media content might have a significant effect on certain members of the audience |
| | D) | none of the above |
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7 | |
Concern over media violence started |
| | A) | in the 1930s with the introduction of gangster movies |
| | B) | in the 1950s when television became popular |
| | C) | in the 1960s with the spread of urban unrest |
| | D) | in the 1990s with the passage of V-chip legislation |
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8 | |
The _____________ theory said that watching scenes of media violence would reduce the aggressiveness of the viewer since hostile feelings would be purged. |
| | A) | stimulation |
| | B) | media |
| | C) | catharsis |
| | D) | aggression |
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9 | |
The _____________ theory said that watching scenes of violence prompted viewers to behave more aggressively. |
| | A) | stimulation |
| | B) | media |
| | C) | catharsis |
| | D) | aggression |
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10 | |
Early experiments done to test television violence were criticized for their |
| | A) | experimental nature |
| | B) | artificiality of the setting |
| | C) | atypical depiction of violence |
| | D) | both b and c, but not a |
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11 | |
According to your book, survey research has not supported the notion that there is a consistent association between viewing violent television and aggressive behavior. |
| | A) | true |
| | B) | false |
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12 | |
According to your book, children in the Canadian town who had not previously received television demonstrated |
| | A) | no change in behavior after the introduction of television |
| | B) | an increase in the rate of aggression that matched other towns who already had television |
| | C) | an increase in the rate of aggression that was more than three times higher than children who had television previously |
| | D) | none of the above |
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13 | |
Metanalysis on television and violence suggests that the precise impact of TV violence is affected by many factors including age, sex, and family interaction among other things. |
| | A) | true |
| | B) | false |
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14 | |
Generally speaking, content analysis of video games have shown that many games involve participation in acts of simulated violence. |
| | A) | true |
| | B) | false |
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15 | |
The _______________ theory deals with how television affects the social construction of someone's world, distorting it to look like the world portrayed on television as opposed to reality. |
| | A) | catharsis |
| | B) | resonance |
| | C) | cultivation |
| | D) | stimulation |
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16 | |
When heavy viewers within social subgroups develop common perceptions that differ from light TV viewers the effect is called |
| | A) | mainstreaming |
| | B) | stimulation |
| | C) | resonance |
| | D) | distraction |
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17 | |
Those interested in the effects of television on politics center their attention on |
| | A) | how media influence the voting behavior of citizens |
| | B) | how media helps to shape election campaigns |
| | C) | how media are changing the basic political structure |
| | D) | all of the above |
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18 | |
Since the 1960s, television has assumed dominance as the most influential medium in deciding voting behavior. |
| | A) | true |
| | B) | false |
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19 | |
Research on presidential debates done over the last six races indicates |
| | A) | that viewers are likely to switch when one candidate exhibits strong leadership qualities |
| | B) | that viewers don't like debates |
| | C) | that debates reinforce viewers' beliefs about their chosen candidates |
| | D) | that candidates should not attack their opponents during the debate |
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20 | |
As a result of studies that examine the impact of stereo-typing on viewers' attitude, which of the following can be stated? |
| | A) | men outnumber women two to one in starring roles |
| | B) | men appear to have a greater variety of occupational roles |
| | C) | male characters are more likely to be active or dominant |
| | D) | all of the above |
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21 | |
General research ________ support the notion that sex-role beliefs can be affected by the mass media. |
| | A) | does not |
| | B) | does |
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22 | |
Exit polling is more likely to have an impact on voters in _________ elections. |
| | A) | statewide |
| | B) | national |
| | C) | local |
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23 | |
With regard to television viewing and learning, your book says |
| | A) | heavy television viewing significantly lowers a person's IQ |
| | B) | heavy television viewing has no effect on a person's IQ |
| | C) | there is a causal link between light television viewing and high SAT scores |
| | D) | TV viewing has a small adverse effect on IQ and schoolachievement |
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24 | |
Which of the following prosocial statements may be attributed to television viewing? |
| | A) | television teaches certain cognitive skills that are necessary for school success |
| | B) | television shows can help reduce gender-related stereotyping |
| | C) | viewing shows with prosocial messages can prompt subsequent prosocial behaviors |
| | D) | all of the above |
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25 | |
Time spent online seems to displace which other medium? |
| | A) | newspapers |
| | B) | radio |
| | C) | television |
| | D) | all of the above |
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