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Business Research Methods
Business Research Methods, 8/e
Donald R Cooper, Florida Atlantic University
Pamela S Schindler, Wittenberg University

Contents:

Chapter 1: Research in Business
Chapter 2: Applying Scientific Thinking to Management Problems
Chapter 3: The Research Process
Chapter 4: The Research Proposal
Chapter 5: Ethics in Business Research
Chapter 6: Design Strategies
Chapter 7: Sampling Design
Chapter 8: Measurement
Chapter 9: Measurement Scales
Chapter 10: Exploring Secondary Data
Chapter 11: Survey Methods: Communicating with Participants
Chapter 12: Instruments of Participant Communication
Chapter 13: Observational Studies
Chapter 14: Experimentation
Chapter 15: Data Preparation and Description
Chapter 16: Exploring, Displaying, and Examining Data
Chapter 17: Hypothesis Testing
Chapter 18: Measures of Association
Chapter 19: Multivariate Analysis: An Overview
Chapter 20: Presenting Results: Written and Oral Reports


McGraw-Hill/Irwin




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