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Kottak: Cultural Anthropology 9e
Cultural Anthropology, 9/e
Conrad P. Kottak, University of Michigan

What is Anthropology?

Chapter Overview

Anthropology includes, but is much broader than, archaeology, yet the two often are confused in everyday talk. Anthropology is the scientific and humanistic study of the human species. It is the exploration of human diversity in time and space. Anthropology confronts basic questions of human existence. Where and when did we originate? How has our species changed? What are we now? Where are we going?

Anthropology is holistic. Holism refers to the study of the whole of the human condition: past, present, and future; biology, society, language, and culture. Anthropology is also comparative and cross-cultural. It systematically compares data from different populations and time periods. Anthropology's four subfields are cultural, archaeological, biological, and linguistic anthropology.

Culture is a key aspect of human adaptability and success. Cultures are traditions and customs, transmitted through learning, that guide the beliefs and behavior of the people exposed to them. Cultural forces constantly mold and shape human biology and behavior. Cultural anthropology examines cultural diversity of the present and recent past. Archaeology reconstructs behavior by studying material remains. Biological anthropologists study human fossils, genetics, and bodily growth. They also study nonhuman primates (monkeys and apes). Linguistic anthropology considers how speech varies with social factors and over time. Anthropology's two dimensions are academic and applied. Applied anthropology uses anthropological knowledge to identify and solve social problems.

Anthropology is related to many other fields, including the sciences and the humanities. There are links to both the natural sciences (e.g., biology) and the social sciences (e.g., sociology). Anthropologists bring their distinctive cross-cultural perspective to the study of economics, politics, psychology, art, music, literature--and society in general.