Conrad P. Kottak,
University of Michigan
| complex societies | Nations; large and populous, with social stratification and central governments.
|
 |
 |
 |
| cultural consultants | Subjects in ethnographic research; people the ethnographer gets to know in the field, who teach him or her about their culture.
|
 |
 |
 |
| emic | The research strategy that focuses on native explanations and criteria of significance.
|
 |
 |
 |
| etic | The research strategy that emphasizes the observer's rather than the natives' explanations, categories, and criteria of significance.
|
 |
 |
 |
| excavation | Digging through the layers of deposits that make up an archaeological site.
|
 |
 |
 |
| genealogical method | Procedures by which ethnographers discover and record connections of kinship, descent, and marriage, using diagrams and symbols.
|
 |
 |
 |
| interview schedule | Ethnographic tool for structuring a formal interview. A prepared form (usually printed or mimeographed) that guides interviews with households or individuals being compared systematically. Contrasts with a questionnaire because the researcher has personal contact with the local people and records their answers.
|
 |
 |
 |
| key cultural consultant | Person who is an expert on a particular aspect of native life.
|
 |
 |
 |
| life history | Of a key consultant or narrator; provides a personal cultural portrait of existence or change in a culture.
|
 |
 |
 |
| longitudinal research | Long-term study of a community, region, society, culture, or other unit, usually based on repeated visits.
|
 |
 |
 |
| questionnaire | Form (usually printed) used by sociologists to obtain comparable information from respondents. Often mailed to and filled in by research subjects rather than by the researcher.
|
 |
 |
 |
| random sample | A sample in which all members of the population have an equal statistical chance of being included.
|
 |
 |
 |
| sample | A smaller study group chosen to represent a larger population.
|
 |
 |
 |
| survey research | Characteristic research procedure among social scientists other than anthropologists. Studies society through sampling, statistical analysis, and impersonal data collection.
|
 |
 |
 |
| systematic survey | Information gathered on patterns of settlement over a large area; provides a regional perspective on the archaeological record.
|
 |
 |
 |
| theory | An explanatory framework, containing a series of statements, that helps us understand why (something exists); theories suggest patterns, connections, and relationships that may be confirmed by new research.
|
 |
 |
 |
| variables | Attributes (e.g., sex, age, height, weight) that differ from one person or case to the next.
|