A class-tested first edition focusing on core areas of rhetorical research such as metaphor, narrative, visual persuasion, ideology and politics with the intent of acquainting undergraduate students with a broad, accessible understanding of ideas, analytic frames and examples of human language use. This textbook is written as a springboard for more sophisticated study, and also strives to connect the material to "message-making" in communication-related professions. |
2003 McGraw-Hill Higher Education