Chapter 1: The Power of Messages
Chapter 2: A Tale of Two (Types of) Critics
Chapter 3: Finding the Gold: Reading and Using Academic Rhetorical Research
Chapter 4: Writing Rhetorical Criticism: Your Analysis of Important Public Messages
Chapter 5: Metaphors: Cultural Perception and Persuasion
Chapter 6: Once Upon a Story: Narrative as Rhetoric
Chapter 7: Visual Messages: The Eyes Have It
Chapter 8: Language and Ideology: Twins Separated at Birth?
Chapter 9: Rhetorical Theory: Saying Something Profound about No One Thing
Chapter 10: Using Rhetorical Criticism
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