The Power of Messages |  |
Learning Objectives1.You should be able to explain and discuss why it is important to pay close, analytic attention to messages in public communication. |
2.You should be able to offer at least three examples (not offered in the textbook) of how we know public messages are vital in human experience. |
3.You should be able to offer at least three examples (including one not offered in the textbook) of how public messages have signaled, or created a substantial cultural controversy. |
4.You should understand the relationship between communication and rhetoric-especially concerning public messages. |
5.You should be able to identify and discuss the differences between a rhetor and a rhetorician. |
6.You should be able to identify and discuss what makes a public message rhetorical. |
7.You should be able to identify and discuss the interrelationships between, and among, the physical world, the social world, and the symbol world. |
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2003 McGraw-Hill Higher Education