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Rhetorical Criticism and Theory in Practice
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Metaphors: Cultural Perception and Persuasion
Rhetorical Criticism and Theory in Practice Book Cover

Chapter Outline

Popularity of Metaphor Analysis

Ronald H. Carpenter Research (Frontiersman Metaphor)
Michael Osborn Research (Archetypal Metaphor)

Novel Metaphors

Metaphrand, Metaphier, Paraphier, Paraphrand

Systemic Metaphors

Anger Metaphors
Time Metaphor
Communication as Conduit Metaphor
Relationship as Journey Metaphor

Orientational Metaphors

Dead or Buried Metaphors

Buried Metaphors
Really Dead Metaphors

Sample Analysis Reading

Hardy-Short, Dayle C. and Brant C. Short. "Fire, Death, and Rebirth: A Metaphoric Analysis of the 1988 Yellowstone Fire Debate." Western Journal of Communication 59 (1995): 103-125.

Workshop: Power of Metaphor

Finding the Analysis Set-up Items: JFS
Finding the Analysis Set-up Items: JFA
Finding the Gold: Discovering Application Ideas and Knowledge
Creating Implied Non-Literal Comparisons
Archetypal Metaphors
Novel Metaphors




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