Metaphors: Cultural Perception and Persuasion |  |
Learning Objectives1.You should be able to identify the differences between, and among, archetypal, novel, systemic, dead, buried, and orientational metaphors. |
2.You should be able to identify and discuss the function of a metaphrand, a metaphier, paraphiers, and paraphrands in any novel metaphor. |
3.You should be able to identify and discuss the six characteristics of an archetypal metaphor. |
4.You should be able to identify and discuss how a negated metaphier helps evoke metaphoric meaning. |
5.You should be able to identify how to quickly discern whether a metaphoric expression is part of a systemic metaphor. |
6.You should be able to identify and discuss why orientational metaphors seem hidden as metaphors. |
7.You should be able to explain how a buried metaphor can be brought back into awareness as a metaphor. |
8.You should be able to explain why a really dead metaphor cannot be brought back into awareness as a metaphor without a substantial amount of effort. |
9.You should be able to identify and discuss the ways that various rhetors used metaphors in the public policy debate that followed the 1988 Yellowstone fires. |
10.You should begin to use knowledge, insights, and perspectives found in this (and other) rhetorical analysis research to build awareness about message creation you can later use as a professional. |
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2003 McGraw-Hill Higher Education