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Rhetorical Criticism and Theory in Practice
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Visual Messages: The Eyes Have It
Rhetorical Criticism and Theory in Practice Book Cover

Chapter Outline

Basis Analysis Tools

Icon, Iconic, Iconicity
Semiotics, Signs, Signifier, Signified
Denotation, Connotation
Index, Indexical, Indexicality
Symbol, Symbolic, Symbolicity

Standard Visual Tactics

Visual Metaphors
Metaphrand, Visual Metaphier, Paraphrand, Paraphier
Visual Metonymy
Visual Synecdoche
Visual Replacement

Political Cartoons

Reduction and Simplification
Regular Characters
Non-narrative Hyperbole
Narrative Hyperbole

Sample Analysis Reading

Olson, Lester C. "Portraits in Praise of a People: A Rhetorical Analysis of Norman Rockwell's Icons in Franklin D. Roosevelt's 'Four Freedoms' Campaign." Quarterly Journal of Speech 49 (1983): 15-24.

Workshop: Power of Visual Messages

Finding the Set-up Items (JFA and JFS)
Finding the Gold: Discovering Application Ideas and Knowledge
The Power of Remembered Images
Manipulated Images
The Power of Learned Connections
Icons, Indexes, and Symbols, Oh My!
The Power of Political Cartoons




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