Visual Messages: The Eyes Have It |  |
Learning Objectives1.You should be able to identify and discuss how visual signifiers and mental signifieds make up a sign. |
2.You should be able to identify and discuss the difference between denotation and connotation in visual messages. |
3.You should be able to explain how visual metaphors are constructed including considerations of metaphrand, metaphier, paraphiers, and paraphrands. |
4.You should be able to identify and discuss how a visual metonymy is created. |
5.You should be able to identify and discuss how a visual synecdoche is created. |
6.You should be able to identify and discuss how reduction and simplification is used in political cartoons. |
7.You should be able to identify and explain how regular characters are used in political cartoons. |
8.You should be able to identify and explain how non-narrative hyperbole is used in political cartoons. |
9.You should be able to identify and discuss how narrative hyperbole is used in political cartoons. |
10.You should be able to identify and discuss the ways that Norman Rockwell created visual persuasion in his "Four Freedoms" pictures. |
11.You should begin to use knowledge, insights, and perspectives found in this (and other) rhetorical analysis research to build awareness about message creation you can later use as a professional. |
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2003 McGraw-Hill Higher Education