Quiz

Read each question carefully and then select the best answer.

1		In visual semiotic analysis a sign is made up of a visual ____________ and a mental ____________.
			A)	component/construct
			B)	marker/form
			C)	signifier/signified
			D)	synecdoche/metaphor
			E)	symbol/index
2		Visual denotation of a porcupine might bring up a connotation of _____________.
			A)	pain
			B)	danger
			C)	safety
			D)	pleasure
			E)	A & B
3		An iconic sign _______________ the thing or person it represents.
			A)	reduces
			B)	reconnoiters
			C)	refuses
			D)	resembles
			E)	A & B
4		A(n) ___________ sign indicates that some process or activity has taken place.
			A)	indexical
			B)	symbolic
			C)	metaphoric
			D)	seismic
			E)	meiotic
5		If you find chew marks on your pencils, it is a(n) _______________ sign that someone (maybe you!) has chewed on the wood.
			A)	iconic
			B)	indexical
			C)	symbolic
			D)	synecdochal
			E)	none of the above
6		The ball shape with horizontal lines logo used by AT & T in their ads is a(n) ______________ sign.
			A)	iconic
			B)	indexical
			C)	symbolic
			D)	synecdochal
			E)	mythic
7		Visual metaphors often have a visual ______________.
			A)	iris
			B)	focal plane
			C)	metaphrand
			D)	stasis
			E)	metonymy
8		The Eiffel Tower is a visual _____________ for the city of Paris.
			A)	metonymy
			B)	synecdoche
			C)	metaphor
			D)	paraphier
			E)	paraphrand
9		A hand depicted holding a knife in a horror film is a visual ____________ for the rest of the killer.
			A)	paraphrand
			B)	paraphier
			C)	metaphrand
			D)	metonymy
			E)	synecdoche
10		Visual replacement ______________ create(s) a visual metaphor.
			A)	never
			B)	sometimes
			C)	always
			D)	cannot
			E)	rarely

Note: Exam problems 11-15 use word descriptions of what were originally visual slides.

11		In this photo [a picture of a person in a poofy, white chef's hat] the hat is a visual ___________ of the person's occupation.
			A)	metonymy
			B)	synecdoche
			C)	symbol
			D)	metaphor
			E)	metaphier
12		In this political cartoon (a drawing of a government agency as the Frankenstein monster), "danger" would be a common ___________ associated with this _____________.
			A)	idea/synecdoche
			B)	ideograph/metonymy
			C)	paraphrand/symbol
			D)	node/correlative
			E)	paraphier/metaphor
13		In this ad [a picture where a 21st century merchant has an American colonial wig on his head], the wig is a visual ____________ of early America.
			A)	metaphier
			B)	metonymy
			C)	synecdoche
			D)	symbol
			E)	node
14		In this cover drawing [on a Feb. cover where ice skaters (one male and one female) with hockey sticks are poised to swing at a red heart-shaped object (in place of a puck)] the red object is a visual ___________.
			A)	replacement
			B)	metonymy
			C)	index
			D)	novel
			E)	A & B
15		In this ad [where human eyes have been replaced by tv screens] the "eyes" are an example of visual____________.
			A)	replacement
			B)	nodes
			C)	synecdoches
			D)	correlatives
			E)	metonymys
16		In a visual metaphor where a tall pine tree was used to represent an insurance company, the metaphier would be the insurance company.
			A)	True
			B)	False
17		A U.S. Postal Service delivery vehicle is a visual metonymy that a postal carrier is in the neighborhood in which it is seen.
			A)	True
			B)	False
18		Visual indexes work on the principal of direct resemblance.
			A)	True
			B)	False
19		The U.S. flag is a symbolic visual sign that represents the U.S.A.
			A)	True
			B)	False
20		A tire tread track in the snow is an indexical visual message.
			A)	True
			B)	False
21		Political cartoonists (e.g., Thomas Nast or Tom Toles) regularly use reduction and complication to make their point.
			A)	True
			B)	False
22		Political cartoonists often use a limited set of regular characters in their rhetorical drawings.
			A)	True
			B)	False
23		Non-narrative hyperbole in a political cartoon often requires a story frame to make sense of the political message.
			A)	True
			B)	False
24		Lester Olson discovered that Norman Rockwell used productive visual ambiguity in his "Freedom of Speech" picture.
			A)	True
			B)	False
25		Lester Olson discovered that Norman Rockwell used detailed location cues in his "Freedom of Worship" picture.
			A)	True
			B)	False