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Rhetorical Criticism and Theory in Practice
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Scrutinize Exercise
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Visual Messages: The Eyes Have It
Scrutinize Exercise
1
If you were working for the ad agency that created the McAffee ad, and you decided
not
to use the image of a porcupine, what would have been an acceptable alternative? Remember, you are trying to visually signal (rapidly) that hackers who encounter your protection software will be compelled to back off. What other animal besides a porcupine would work? Could you use an image that was not an animal? What would you use?
2003 McGraw-Hill Higher Education
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