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Rhetorical Criticism and Theory in Practice
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Language and Ideology: Twins Separated at Birth?
Rhetorical Criticism and Theory in Practice Book Cover

Chapter Outline

Language and Communication

Language as Perception Filter
Selection, Deflection, Reflection
Language as Compressed Instructions
Language, Perception, and Action Response

Language, Structure, Power

Language as System of Word Usage
Language and Ideology
Language and Cultural Power

Definitions of, and Observations about, Ideology

Definitions of Ideology
Frentz and Rushing's Jaws Research
Shawn J. Parry-Giles' Propaganda Research
Nick Trujillo's Nolan Ryan Research

Ideographs, Language, and Public Persuasion

McGee's Ideograph

Sample Analysis Reading

Cloud, Dana L. "Hegemony or Concordance? The Rhetoric of Tokenism in "Oprah" Winfrey's Rags-to-Riches Biography." Critical Studies in Mass Communication 13 (1996): 115-137.

Workshop: Power of Language and Ideology

Finding the Set-up Items (JFA and JFS)
Finding the Gold: Discovering Application Ideas and Knowledge
The Power of Individual Everyday Words
Defining our Actions
The Power of Cultural Heroes
Language as "Filter"
The Power of Hegemonic Language
Ideographs




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