Language and Ideology: Twins Separated at Birth? |  |
Learning Objectives1.You should be able to identify and discuss (following Burke) how language creates selection, deflection, and reflection. |
2.You should be able to give at least two examples (including one not included in the text) of how language leads to action by encouraging some beliefs and behaviors. |
3.You should be able to explain how different cultural groups using different words or phrases for the same person, process, place, or thing can create vastly different understandings, expectations, and actions. |
4.You should be able to identify and discuss how language and ideology interact and interrelate. |
5.You should be able to give at least two examples (including one not included in the text) of how ideology uses language to create specific cultural expectations, beliefs, and actions. |
6.You should be able to identify and discuss how Frentz and Rushing traced the rhetorical power of the movie Jaws by a connected understanding of ideology expressed in mythic forms. |
7.You should be able to identify and discuss how Shawn J. Parry-Giles discovered how government leaders guided ideologically influenced propaganda that appeared as "news" from journalists and private news organizations. |
8.You should be able to identify and discuss how Nick Trujillo discovered distinctive ideological messages contained within twenty-five years of media coverage about baseball pitcher Nolan Ryan. |
9.You should be able to define an ideograph and discuss how ideographs are "pivotal" terms within a given culture. |
10.You should be able to identify and discuss the ways that audience members are encouraged to know and use the biographical narratives about "Oprah." |
11.You should begin to use knowledge, insights, and perspectives found in this (and other) rhetorical analysis research to build awareness about message creation you can later use as a professional. |
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2003 McGraw-Hill Higher Education