Read each question carefully and then select the best answer.
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1 |  |  Genetic scientists are influenced by ___________________. |
|  | A) | physical world power |
|  | B) | social power |
|  | C) | language power |
|  | D) | geolatic power |
|  | E) | a, b, and c |
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2 |  |  Selection, deflection, and reflection are the __________________________ of language use according to Burke. |
|  | A) | very essence |
|  | B) | odd exception |
|  | C) | initial impulse |
|  | D) | distant cousin |
|  | E) | confusion factor |
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3 |  |  Rather than think of words as a given label, we should think of a word as a highly compressed set of ______________________. |
|  | A) | letters |
|  | B) | grammatical function |
|  | C) | instructions |
|  | D) | cultural decisions |
|  | E) | attributes |
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4 |  |  Using the term "revolution" allows business people to justify and expect ______________ change in procedure, products, and sales. |
|  | A) | inverted |
|  | B) | extruded |
|  | C) | incremental |
|  | D) | substantial |
|  | E) | reversed |
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5 |  |  The _________________ of our behavior are in language choices we use or accept. |
|  | A) | colors |
|  | B) | depths |
|  | C) | ceilings |
|  | D) | legalities |
|  | E) | seeds |
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6 |  |  A talented chef at an upscale restaurant may see a strong difference between a pork producer and a ____________________ when selecting pork meat. |
|  | A) | hog farmer |
|  | B) | vegetable farmer |
|  | C) | dairy cow |
|  | D) | llama farmer |
|  | E) | fish farmer |
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7 |  |  We _______________ most words from previous generations of language users and modifiers. |
|  | A) | alter |
|  | B) | inherit |
|  | C) | reject |
|  | D) | ignore |
|  | E) | celebrate |
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8 |  |  Legal definitions of words have ______________ impact on court cases and people's lives. |
|  | A) | profound |
|  | B) | little |
|  | C) | inverse |
|  | D) | proverse |
|  | E) | chronological |
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9 |  |  Lucky Eddie, in the Hagar cartoon, was having a hard time understanding Viking _________________. |
|  | A) | history |
|  | B) | standards |
|  | C) | ideology |
|  | D) | weapons |
|  | E) | language |
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10 |  |  The "No Outlet" sign promotes _________________ via the use of language. |
|  | A) | public safety |
|  | B) | ideological meaning |
|  | C) | public jobs |
|  | D) | public dispute |
|  | E) | symptomatic meaning |
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11 |  |  Thomas Jefferson understood that language is central to ___________ and _______________________. |
|  | A) | war/power |
|  | B) | politics/food |
|  | C) | maps/transportation |
|  | D) | culture/governance |
|  | E) | thought/transportation |
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12 |  |  Most academic definitions of ideology hold that ____________ is the key to creating the personal, social, economic, and governmental structures that guide, promote, and constrain our lives. |
|  | A) | money |
|  | B) | law |
|  | C) | language |
|  | D) | geography |
|  | E) | education |
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13 |  |  Frentz and Rushing believe the movie Jaws initially borrowed from a __________________________ myth about frontier hunters. |
|  | A) | Native American |
|  | B) | Dutch Boorer |
|  | C) | English merchant |
|  | D) | Boston immigrant |
|  | E) | Computer matrix |
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14 |  |  Communication resources, as discovered by Parry-Giles, can operate at both within a ____________ and ______________ ideology. |
|  | A) | legislative/presidential |
|  | B) | professional/cultural |
|  | C) | time/location |
|  | D) | education/poverty |
|  | E) | blue/red |
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15 |  |  Ideographs are typically _______________ abstractions. |
|  | A) | concrete |
|  | B) | high-order |
|  | C) | confusing |
|  | D) | unknown |
|  | E) | rejected |
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16 |  |  We much more often communicate by statements of proposition than by stories or metaphor. |
|  | A) | True |
|  | B) | False |
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17 |  |  PETA (and most other activist organizations) typically avoid using language to guide public perception of controversial issues. |
|  | A) | True |
|  | B) | False |
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18 |  |  The difference in meaning between an "antique" and a "collectible" is well known and not open to negotiation. |
|  | A) | True |
|  | B) | False |
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19 |  |  Carol Tavris believes that law and culture are much more important than language in understanding the way women are treated in contemporary culture. |
|  | A) | True |
|  | B) | False |
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20 |  |  Our expectations of different social types of people are built by language. |
|  | A) | True |
|  | B) | False |
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21 |  |  If school students during most of the 20th century had been taught that Columbus invaded America, the 500-year anniversary would have likely been less of a cultural celebration. |
|  | A) | True |
|  | B) | False |
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22 |  |  Frentz and Rushing believe that a dangerous mythic creature in a Hollywood film such as Jaws can be seen as a threat to both individual males and to a political system. |
|  | A) | True |
|  | B) | False |
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23 |  |  Trujillo's research demonstrates that while ideology typically is manipulated in political or economic messages, it is typically not manipulated in media messages about celebrities. |
|  | A) | True |
|  | B) | False |
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24 |  |  Ideographs often act as "pivot" words on which we settle cultural disputes. |
|  | A) | True |
|  | B) | False |
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25 |  |  The cultural term "cool" is a prime example of an ideograph. |
|  | A) | True |
|  | B) | False |
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