Site MapHelpFeedbackCase Studies
Case Studies
(See related pages)

A Hard Lesson on Credit Cards

Parents of college students, beware: The empty-nest syndrome you’re experiencing may end up as empty-wallet syndrome. The moment your kids step on campus, they become highly soughtafter credit card customers. To establish relationships they hope will extend well beyond the college years, card marketers are offering students everything from free T-shirts to chances to win airline tickets as enticements to sign up. As a result, college students now have heavy card debts. Some 14 percent have balances of $3,000 to $7,000, and 10 percent owe amounts exceeding $7,000, according to Nellie Mae, a nonprofit student loan provider in Braintree, Massachusetts.

“Students who have no history with credit are being handed it on a silver platter,” say Gerri Detweiler, education adviser for Debt Counselors of America, a consumer advocacy group in Rockville, Maryland. As long as they are over 18, students can get a card without asking mom or dad to cosign. But when they get into trouble, they often go running to their folks for help. Jason Britton did—and then some. Now 21 and a senior at Georgetown University in Washington, Britton racked up $21,000 in debt on 16 cards over four years. “When I first started, my attitude was: ‘I’ll get a job after college to pay off all my debt,’” he says. He realized he dug himself into a hole when he couldn’t meet the minimum monthly payments. Now he works three part-time jobs, and his parents are helping him pay his tuition and loans.

Questions

1. Why should parents of college students beware? 2. How do credit card marketers entice college students? 3. Where do students turn for help when they get into debt trouble? Source: Adapted from Marcia Vickers, “A Hard Lesson on Credit Cards,” Business Week, March 15, 1999, p. 107. Reprinted from the March 15, 1999, issue of Business Week by special permission. © 1999 McGraw-Hill Companies, Inc.







Personal FinanceOnline Learning Center

Home > Chapter 6 > Case Studies