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Chapter Summary
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Objective [1]

Assess the financial implications of consumer purchasing decisions.
A variety of economic, social, and personal factors influence daily buying decisions. Overspending and poor money management are frequent causes of overuse of credit and other financial difficulties.

Objective [2]

Evaluate the alternatives in consumer purchasing decisions.
A research-based approach to consumer buying involves problem identification, information gathering, and increased marketplace awareness. In this approach, purchase alternatives are assessed on the basis of quality, price, performance, style, company reputation, and service.

Objective [3]

Implement strategies for effective purchasing.
Timing purchases, comparing stores and brands, using label information, computing unit prices, and evaluating warranties are common strategies for effective purchasing.

Objective [4]

Identify steps to take to resolve consumer problems.
Most consumer problems can be resolved by following these steps: (1) Return to the place of purchase; (2) contact the company's main office; (3) obtain assistance from a consumer agency; and (4) take legal action.

Objective [5]

Evaluate the legal alternatives available to consumers.
Small claims court, class-action suits, the services of a lawyer, legal aid societies, and prepaid legal services are legal means for handling consumer problems that cannot be resolved through communication with the business involved or through the help of a consumer protection agency.







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