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Internet Business Models and Strategies: Text and Cases, 2/e
Allan Afuah, University of Michigan
Christopher Tucci, New York University
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Contents:

Chapter 1: Introduction and Overview
Chapter 2: Overview of Internet Technology and Value Network
Chapter 3: Competitive Landscape-Changing Properties of the Internet
Chapter 4: Components of a Business Model
Chapter 5: Dynamics of Internet Business Models
Chapter 6: A Taxonomy of Business Models
Chapter 7: Value Configurations and the Internet
Chapter 8: Valuing and Financing an Internet Start-Up
Chapter 9: Appraisal of Business Models
Chapter 10: Competitive and Macro Environments
Chapter 11: The General Manager and the Internet
Chapter 12: Sample Analysis of an Internet Business Model Case


McGraw-Hill/Irwin




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