PROBLEM

Nike Inc. designs, develops, and markets footwear, apparel, equipment, and accessory products and is the world's largest seller of athletic footwear and athletic apparel.

Access Nike Company's most recent Annual Report by following these steps: go to www.sec.gov and click on the "Search for Company Filings" under "Filings and Forms (EDGAR)". Click on "Companies and Other Filers" and key in "Nike Inc" (don't include the quotes) in the Company Name box. Key in "10-K" (do not use quotes) in the "Form Type" box to the right of the page and click "Retrieve Filings." Click on the most recent 10-K form that was filed with the SEC. Now click on "Document 1" to view Nikes' Annual Report for the 2003 fiscal year. Find the Notes to the Financial Statements, look for information on Nike's segment operations, and answer the following questions:

1. Nike's operations are based in which geographic segments?
2. What was Nike's total net revenue for the most recent fiscal year and which segments contributed the most to that total?
3. Nike also reports revenue by major product lines. What are the major product lines and how much did each contribute?
4. Are Nike's footwear sales increasing, decreasing, or holding steady as a percent of total revenue when comparing fiscal year 2003 with fiscal year 2002?