Jan Williams,
University of Tennessee- Knoxville Sue Haka,
Michigan State University- East Lansing Mark S. Bettner,
Bucknell University Robert Meigs,
San Diego State University
ISBN: 0072516682 Copyright year: 2003
While many texts characterize themselves as having either a "user" approach or a "preparer" approach, Williams/Haka/Bettner/Meigs, Financial Accounting is written for faculty who want to strike a balance between these two approaches. Business majors will find relevance in the unique Global Business chapter and the "Management Strategy", "Your Turn" and "Case in Point" boxes throughout the chapters while accounting majors will receive a firm grounding in accounting basics that will properly prepare them for their intermediate accounting course. One of the most compelling features new to this edition is the online companion, My Mentor. This text-specific online resource uses video clips, animated graphics and Excel templates to demonstrate accounting concepts, expressing accounting visually. This solves a problem that many introductory students have in accounting: It allows them to link concepts and numbers together in a interactive rather than print environment.
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