Paul C. Cozby,
Cal State Fullerton & Northcentral University
ISBN: 0072523425 Copyright year: 2004
Table of Contents
Scientific Understanding of Behavior
Where to Start
Ethical Research
Studying Behavior
Measurement Concepts
Observing Behavior
Asking People About Themselves: Survey Research
Experimental Design
Conducting Experiments
Complex Experimental Designs
Quasi-Experimental and Single-Participant Designs
Understanding Research Results: Description and Correlation
Understanding Research Results: Statistical Inference
Generalizing Results
Appendix A: Writing Research Reports
Appendix B: Statistical Tests
Appendix C: Statistical Tables
Appendix D: Constructing a Latin Square
Glossary
References
Index
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