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Creating Business Advantage in The Information Age
Lynda M. Applegate, Harvard Business School
Robert D. Austin, Harvard Business School
F. Warren McFarlan, Harvard Business School

Feature Summary

  • A wide selection of e-Commerce and e-Business cases: New cases based on field research supporting various electronic commerce and electronic business initiatives. These cases highlight companies from around the globe, and are supported by “Classic” cases that illustrate important strategic issues.
  • New Casebook from Harvard Author Team! Built from scratch by the Corporate Information Systems Text and Cases team; will have a few cases that overlap with the Text and Cases edition.
  • Teaching notes for each case. The cases are written in such a way that they can be attacked from several different points of view and teaching notes will support these multiple viewpoints. The teaching notes help newer instructors to see varying view points.




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