Creating Business Advantage in The Information Age

Lynda M. Applegate, Harvard Business School
Robert D. Austin, Harvard Business School
F. Warren McFarlan, Harvard Business School

Cases

1. Charles Schwab (A)

2. Charles Schwab (B)

Module One: The Challenges of Managing in an Information Age

Cases

1. H.E. Butt Grocery Company: The New Digital Strategy

2. Admart

3. Li & Fung

Module Two: Building Information Age Businesses

Cases

1. QuickenInsurance: The Race to Click and Close (Condensed)

2. Amazon.com 2000

3. Amazon.com Valuation Exercise

4. American Express Interactive

Module Three: Information Age Operations

Cases

1. Arepa

2. Selecting a Hosting Provider

3. Web and IT Hosting Facilities

4. Trilogy (A)

5. The iPremier Company: Denial of Service Attack (A)

Module Four: Managing Information Age Projects and Programs

Cases

1. Tektronix, Inc.: Global ERP Implementation

2. BAE Automated Systems: Denver International Airport Baggage-Handling System (A)

3. Cisco Systems Architecture: ERP and Web-Enabled IT

4. General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

Concluding Thoughts

Case

1. Merrill Lynch: Integrated Choice (Condensed)

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