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Basic Marketing: A Global Managerial Approach, 15/e

William D Perreault, University of North Carolina at Chapel Hill
E Jerome McCarthy, Michigan State University at East Lansing

ISBN: 0072525231
Copyright year: 2005

Mobile Resources



Would you like to get a better grade in your course?

Are you a busy student always on the go?

Finding it hard to find time to study in front of a computer?

Do you own a PDA such as a PALM or Pocket PC device?


If you answered "Yes" to these questions then McGraw-Hill's Study To Go program from McGraw-Hill/Irwin is what you need.

  • McGraw-Hill's Study To Go is a student self-assessment program for Microsoft Pocket PCs and Palm PDAs.
  • Students download McGraw-Hill's Study To Go program from the Online Learning Center to their PDA.
  • They get: Quizzes, Key Terms, and Flashcards. Quiz feedback references the textbook.
  • McGraw-Hill's Study To Go gives students the opportunity to study any time, any where.

Follow the link below to find out how to download this program and content to your PDA.

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