Welcome To The Perreault Basic Marketing 15e Motivated Learner Package Demonstration Page

The 15th Edition of Basic Marketing introduces yet another innovation for your beginning marketing students—the Motivated Learner Package.

• Do you often find yourself replacing a traditional class lecture with a group learning exercise, simulation, or case and then scrambling to find ways to make sure your classes still covers all the necessary content?



• Are you teaching in a distance learning environment and looking for innovative ways to present the content?

With the Motivated Learner Package, users of Perreault and McCarty’s Basic Marketing combine the text’s existing pedagogy with newly developed multimedia tools to accomplish these varied goals. This package contains;

Basic Marketing 15th Edition

• The newly created Motivated Learner DVD set.
• A Student CD-ROM

Perreault and McCarty’s 15th Edition of Basic Marketing has been thoroughly revised and updated to give your students the very best introduction to marketing. Basic Marketing’s 4Ps approach has worked well in the first marketing course for millions of marketing students and instructors.
Click here to view sample chapters.

The Motivated Learner DVD set provides your students with a multimedia lecture for each chapter (8 hours in total). There is one lecture for every chapter of the text. Each lecture is carefully coordinated with Basic Marketing—so you can still rely on quality test questions from the Basic Marketing computerized test bank.

The Motivated Learner DVD set also provide all of the Basic Marketing teaching videos and video cases (another 8 hours).

The Basic Marketing Student CD-ROM includes self-test questions and glossary, marketing spreadsheet problems, a database of print ads, hypertext, web links, and narrated slide shows to introduce major topics. The CD can be used for course assignments or for independent study.

To learn more about The Motivated Learner Package, contact your local McGraw-Hill/Irwin sales representative, visit http://www.mhhe.com, call 1-800-338-3987, or e-mail listens@mcgraw-hill.com.