Basic Marketing Information Center: Preview Piece


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Basic Marketing: A Global Managerial Approach, 15/e

William D Perreault, University of North Carolina at Chapel Hill
E Jerome McCarthy, Michigan State University at East Lansing

ISBN: 0072525231
Copyright year: 2005

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Walkthrough (7347.0K)

Chapter 1 - Marketing's Value to Consumers, Firms, and Society (38755.0K)

Chapter 2 - Marketing Strategy Planning (34433.0K)

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