Basic Marketing: A Global Managerial Approach, 15/e
William D Perreault,
University of North Carolina at Chapel Hill E Jerome McCarthy,
Michigan State University at East Lansing
ISBN: 0072525231 Copyright year: 2005
Supplement List
Instructor's SupplementsInstructor's Presentation CD-ROM-0072525290: This CD offers an easy to use interface that provides easy access to digital versions of the Instructor's Manual, Multimedia Lecture Support Package, Interactive Power-Points and PowerPoint Archive, Test Bank and test generation software, Acetates and Overhead Masters, Instructor's Manual for the Videos, and more….
Instructor's Manual-0072525266: This teaching tool offers extensive teaching suggestions as well as instructions for the software supplements. It includes answers for the end-of chapter questions and problems, suggested cases, all questions for computer-aided problems, the Learning Aid, exercises, case-lets and problems, and questions for discussion.
Color Acetates-0072864621: A set of 225 professionally developed acetates provides a host of exhibits (text and non-text) and 75 full color ads (also provided as PowerPoint slides).
Manual of Tests-0072525258: This comprehensive test bank includes over 3000 multiple choice and true-false questions. Each question was written by Bill Perreault and is accompanied by the following helpful information: the answer key, where to find the right answer, the type of knowledge each question tests, and the questions difficulty level.
Multimedia Lecture Support Package-0072975563:The lecture guide package provides a complete lecture outline presentation coordinating the various supplements into an effective teaching preparation tool. This package also provides complete chapter-by-chapter lecture scripts as well as ideas for using the color ads and interactive exercises. It is accompanied by a comprehensive set of the Overhead Transparency Masters that offer the professor additional visual tools for teaching.
Teaching Video Package-0072970863: The package is comprised of a set of 25 video segments, 7 of which are video-cases. Included in the video package is a comprehensive video instructor's manual that provides instructional background for the video along with discussion questions that may be used. Ten of the videos are new or are revised fro this edition.
OLC www.mhhe.com/perreault05 -0072957573: the Online Learning Center (OLC) is a website that follows the text chapter-by-chapter. OLC content is ancillary and supplementary germane to the textbook, as students read the book, they can go online to take self-grading quizzes, review material, or work through interactive exercises. OLCs can be delivered multiple ways - professors and students can access them directly through the textbook website, through PageOut, or within a course management system (i.e. WebCT, Blackboard, TopClass, or eCollege.)
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You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.
Student's Supplements: Learning Aid-0072525304: This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student's problem-solving skills in marketing
Student CD-ROM-0072525274: A redesigned and updated Student CD to Accompany Basic Marketing, which includes clips for the video cases, a database of ads and annotations that illustrate keys concepts for each chapter, a new version of our computer-aided problems (CAP) spreadsheet software, self-test quizzes (with two levels of questions), and narrated self-study PowerPoint electronic slide shows, to introduce students to what's ahead. The CD also includes a new edition of the Basic Marketing Hypertext Reference for use in developing marketing plans or reviewing for tests.
Applications in Basic Marketing (annual editions). This collection of short, interesting and timely "clippings" from the popular business press-drawn from publications such as the New York Times, Ad Age, Wall Street Journal, Brand Week, Fortune, and Business Week-gives students an in depth look at how marketing impacts all aspects of current business practice. Readings are keyed to relevant sections of the text and there is ample variety to give instructors a choice of topics for out of class assignments or in class discussion.
PowerWeb. Harness the assets of the Web to keep your course current with PowerWeb! This online resource provides high quality, peer-reviewed content including up-to-date articles from leading periodicals and journals, current news, weekly updates with assessment, interactive exercises, Web research guide, study tips, and much more! http://www.dushkin.com/powerweb.
Business Week Edition. Your students can subscribe to Business Week for a specially priced rate of $8.25 in addition to the price of the text. Students will receive a pass code card shrink-wrapped with their new text. The card directs students to a Website where they enter the code and then gain access to Business Week's registration page to enter address info and set up their print and online subscription as well. Passcode ISBN 007-251530-9.
Wall Street Journal Edition. Your students can subscribe to the Wall Street Journal for a specially priced rate of $20.00 in addition to the price of the text. Students will receive a "How To Use the WSJ" handbook plus a pass code card shrink-wrapped with the text. The card directs students to a Website where they enter the code and then gain access to the WSJ registration page to enter address info and set up their print and online subscription, and also set up their subscription to Dow Jones Interactive online for the span of the 10-week period. Passcode ISBN 007-251950-9.
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2005 McGraw-Hill Higher Education