How to Design and Evaluate Research in Education, 5/e
Jack R. Fraenkel,
San Francisco State University Norman E. Wallen,
San Francisco State University
Survey Research
Chapter Outline
What is a Survey?
Why are Surveys Conducted?
Types of Surveys
Cross-Sectional Surveys
Longitudinal Surveys
Survey Research and Correlational Research
Steps in Survey Research
Defining the Problem
Identifying the Target Population
Choosing the Mode of Data Collection
Selecting the Sample
Preparing the Instrument
Preparing the Cover Letter
Training Interviewers
Using an Interview to Measure Ability
Nonresponse
Total Nonresponse
Item Nonresponse
Problems in the Instrumentation Process in Survey Research
Evaluating Threats to Internal Validity In Survey Research
Data Analysis in Survey Research
An Example of Survey Research
Analysis of the Study
Purpose/Justification
Definitions
Prior Research
Hypotheses
Data Analysis
Results
Discussion