How to Design and Evaluate Research in Education, 5/e

Jack R. Fraenkel, San Francisco State University
Norman E. Wallen, San Francisco State University

Content Analysis

Chapter Outline

What is a Content Analysis

Some Applications

Categorization in Content Analysis

Steps Involved in Content Analysis

Determine Objectives
Define Terms
Specify the Unit of Analysis
Locate Relevant Data
Develop a Rationale
Develop a Sampling Plan

Formulate Coding Categories

Reliability and Validity

Analyze Data

An Illustration of Content Analysis

Using the Computer in Content Analysis

Advantages of Content Analysis

Disadvantages of Content Analysis

An Example of a Content Analysis Study

Analysis of the Study

Purpose/Justification
Definitions
Prior Research
Hypotheses
Sample
Instrumentation and Data Analysis
Internal Validity
Results and Discussion

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