HelpFeedback
Advertising and Promotion
Information Center
Overview
Sample Chapter
Table of Contents
Book Preface
What's New
Feature Summary
PageOut
Mobile Resources


Student Edition
Instructor Edition
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e

George Belch, San Diego University
Michael Belch, San Diego University

ISBN: 0072536764
Copyright year: 2004

Sample Chapter



Click on the links below to view a sample chapter in Adobe Acrobat PDF. Download the FREE Adobe Acrobat Reader by clicking here.

Sample Chapter 1 (492.0K)
Sample Chapter 2 (558.0K)
Sample Chapter 3 (436.0K)

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.