Advertising and Promotion Information Center: Sample Chapter


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	Student Edition
	Instructor Edition

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e

George Belch, San Diego University
Michael Belch, San Diego University

ISBN: 0072536764
Copyright year: 2004

Sample Chapter

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Sample Chapter 1 (492.0K)

Sample Chapter 2 (558.0K)

Sample Chapter 3 (436.0K)

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