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1 | |
Stealth marketing is also called: |
| | A) | ambush marketing |
| | B) | relationship marketing |
| | C) | trust building |
| | D) | traditional media marketing |
| | E) | transit advertising |
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2 | |
_____ are used to reach those people in the target market that primary media may not have reached and to reinforce or support their messages. |
| | A) | Secondary media |
| | B) | Alternative media |
| | C) | Out-of-home media |
| | D) | Modified advertising practices |
| | E) | Second-class advertising |
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3 | |
Outdoor advertising includes street furniture, billboards, and: |
| | A) | promotional products marketing |
| | B) | place-based media |
| | C) | product placement |
| | D) | transit advertising |
| | E) | posters |
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4 | |
A major reason for the continued success of outdoor advertising is: |
| | A) | the relaxation of federal regulations governing the location of outdoor advertising |
| | B) | the ease with which complex messages can be communicated through this medium |
| | C) | the fact it produces no waste coverage |
| | D) | its ability to remain innovative through technology |
| | E) | its ability to avoid wearout |
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5 | |
The Goodyear blimp is an example of: |
| | A) | transit advertising |
| | B) | a place-based medium |
| | C) | promotional products marketing |
| | D) | a traditional media |
| | E) | aerial advertising |
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6 | |
Competitive Media Reports, Simmons Marketing Research Bureau, Media One, Inc., and Advanced Promotion Technologies all: |
| | A) | create outdoor advertising using new technology |
| | B) | buy and sell advertising space for outdoor advertising |
| | C) | provide audience measurements for out-of-home media |
| | D) | act as creative advisors for companies using traditional media |
| | E) | are unrelated organizations |
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7 | |
There are three types of transit advertising. They are inside cards, outside posters, and: |
| | A) | mobile billboards |
| | B) | aerial advertising |
| | C) | place-based media |
| | D) | station, platform, and terminal posters |
| | E) | product placement |
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8 | |
Geographic selectivity, a high degree of frequency, long length of exposure, and low absolute and relative costs are all advantages of: |
| | A) | billboards |
| | B) | transit advertising |
| | C) | aerial advertising |
| | D) | product placement |
| | E) | Yellow Pages advertising |
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9 | |
Which of the following advertising media is described as nonintrusive? |
| | A) | movie theater advertising |
| | B) | transit advertising |
| | C) | aerial advertising |
| | D) | product placement |
| | E) | Yellow Pages advertising |
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10 | |
Lack of clutter, demographic selectivity, and high recall levels are all advantages of: |
| | A) | movie theater advertising |
| | B) | transit advertising |
| | C) | aerial advertising |
| | D) | television advertising |
| | E) | Yellow Pages advertising |
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11 | |
The fact the characters on the television show Roswell frequently drank Snapple beverages is an example of: |
| | A) | product placement |
| | B) | specialty advertising |
| | C) | promotional products marketing |
| | D) | free-form marketing |
| | E) | transactional advertising |
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12 | |
A captive audience is an advantage of both place-based advertising and: |
| | A) | specialty advertising |
| | B) | transformational advertising |
| | C) | Yellow Pages advertising |
| | D) | in-flight advertising |
| | E) | relationship selling |
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