Consumer Behavior: Building Marketing Strategy, 9/e
Del I Hawkins,
University of Oregon Roger J Best,
University of Oregon Kenneth A Coney,
Late of Arizona State University
ISBN: 0072536861 Copyright year: 2004
Supplements
Instructor's Supplements:Presentation CD-ROM (007253687X): This instructor CD-ROM the Instructor's Manual (teaching CB tips, video cases information, how to use the DDB Needham Lifestyle Disk, chapter summaries, teaching suggestions; chapter discussion answers, case solutions, and transparency masters) Test Bank (multiple choice and short answer questions), PowerPoint (exhibits and images from the text and additional lecture materials), video clips, advertisements from the text, and additional advertisements.LS Survey Data Disk (0072536926): Each chapter on the disk poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. This data is available in spreadsheet format and the exercises increase students' data analysis skills as well as their understanding of consumer behavior.Videos (0072536896): Newly created video segments thattie into chapter cases as well as segments from McGraw-Hill's video collection that correspond with the consumer behavior coverage in the text. Website:http://www.mhhe.com/hawkins04: This site features the Instructor's Manual and PowerPoint for the Instructor and glossary, study outline, and self-quizzing for the sudent.PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if you're short on time, we even have a team ready to help you create your site!You can customize this text. McGraw-Hill/Primis Online'sdigital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.Student's Supplements: LS Survey Data Disk (0072536926): Each chapter on the disk poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. This data is available in spreadsheet format and the exercises increase students' data analysis skills as well as their understanding of consumer behavior.Website:http://www.mhhe.com/hawkins04: This site features the glossary, study outline, and self-quizzing.
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2004 McGraw-Hill Higher Education