Consumer Behavior Information Center: What's New


	About The Book
		Overview What's New Feature Summary Supplements PageOut



	Student Edition
	Instructor Edition

Consumer Behavior: Building Marketing Strategy, 9/e

Del I Hawkins, University of Oregon
Roger J Best, University of Oregon
Kenneth A Coney, Late of Arizona State University

What's New

New Cases: New cases in this edition highlighting the most current trends and development in consumer behavior include Crest Rejuvenating Effects, Skoda's UK Turnaround Attempt, McDonald's Social Responsibility Report, The Mosquito Magnet, Levi's Blues, Hardiplank's Pull Strategy, National Campaign to Prevent Teen Pregnancy, Supermarket Shopping in Europe, General Motors Electric Vehicle-EV, Vespa Boutique, Encouraging the Early Detection of Diseases, and Safer Cigarettes?
The cases generate classroom discussion, help students apply what they've learned from the chapter materials and show consumer behavior in practice.
More Global Examples: This edition has more global examples throughout the text and several of the cases are devoted to global issues to give students a balanced look at consumer behavior here and abroad and to analyze similarities and differences between US and global markets.
Increased Internet Integration: Examples of the Internet and its impact on consumer behavior have been increased throughout the text. The impact the Internet has on buyer behavior is especially significant and is explored this in detail through current, relevant examples to illustrate its power and importance in the consumer behavior realm.
DDB Needham Lifestyle Data Analyses: Each relevant chapter poses a series of questions that require students to analyze data from the annual DDB Needham Lifestyle survey. These data are available in spreadsheet format on the disk that accompanies this text. These exercises increase students' data analysis skills as well as their understanding of consumer behavior.

To obtain an instructor login to the Online Learning Centers, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.