Consumers Information Center: Table of Contents


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	Student Edition
	Instructor Edition

Consumers, 2/e

Eric Arnould, University of Nebraska, Lincoln
Linda Price, University of Nebraska, Lincoln
George Zinkhan, University of Georgia

ISBN: 0072537140
Copyright year: 2004

Part 1: An Overview of Consumer Behavior

1 Overview: The World of Consumers

2 The Global Context of Consumption

3 Consumer Culture

4 Consumption Meanings

Part 2: Marketing Decisions and Consumer Behavior

5 Consumer Behaviors and Marketing Strategies

6 Learning About Consumers

Part 3: Consumers as Interpreters

7 Needs, Motivations and Involvements

8 Perception: Worlds of Sensations

9 Experience, Learning and Knowledge

10 The Self and Selves

Part 4: Consumers in Social Context

11 Lifestyles: Component Consumption Sub-Cultures

12 Economic and Social Structures

13 Household and Organization Consumer Behaviors

14 Interpersonal Influence

Part 5: Consumer Action

15 Consumer Attitudes, Judgments and Decisions

16 Purchase and Alternatives to Purchase

17 Consumer Innovation

18 Consumer Satisfaction

19 Recycling, Reuse and Disposal

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