Consumers Information Center: Table of Contents


		Table of Contents

Consumers, 2/e

Eric Arnould, University of Nebraska, Lincoln
Linda Price, University of Nebraska, Lincoln
George Zinkhan, University of Georgia

ISBN: 0072537140
Copyright year: 2004

Part 1: An Overview of Consumer Behavior

1 Overview: The World of Consumers

2 The Global Context of Consumption

3 Consumer Culture

4 Consumption Meanings

Part 2: Marketing Decisions and Consumer Behavior

5 Consumer Behaviors and Marketing Strategies

6 Learning About Consumers

Part 3: Consumers as Interpreters

7 Needs, Motivations and Involvements

8 Perception: Worlds of Sensations

9 Experience, Learning and Knowledge

10 The Self and Selves

Part 4: Consumers in Social Context

11 Lifestyles: Component Consumption Sub-Cultures

12 Economic and Social Structures

13 Household and Organization Consumer Behaviors

14 Interpersonal Influence

Part 5: Consumer Action

15 Consumer Attitudes, Judgments and Decisions

16 Purchase and Alternatives to Purchase

17 Consumer Innovation

18 Consumer Satisfaction

19 Recycling, Reuse and Disposal

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.