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True or False
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1
Brand equity is the intangible value of a brand.
A)True
B)False
2
Public relations and publicity are the same thing.
A)True
B)False
3
Personal selling is widely used in most business-to-business marketing communications.
A)True
B)False
4
Customer service creates a brand image through the attitude and behavior displayed during interactions with customers.
A)True
B)False





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